Choice Home Loans was a 10 year old
brand when we were asked to rebrand it.
Instead, we recommended a refresh - retaining the essence of the brand while re-energising it with a dynamic new look.
If brokers listen and understand what clients are trying to achieve, they're in a better position to offer worthwhile advice. Helping their clients to select the right home loan for both today and tomorrow.
This brought the two divisions together as a group under one logo for the very first time.
Common design elements including the logo create a sense of family – an important brand value – while each brand has flexibility to create an identity ideally suited to their own market.
Paul Clarke Creative Pty Ltd. 153-155 Berringa Road, Park Orchards, VIC 3114 Australia. Phone: +61 3 9879 9873 email: firstname.lastname@example.org
CREATIVE DIRECTION I STRATEGY I ADVERTISING I BRAND DEVELOPMENT & MAINTENANCE I PACKAGING I CONCEPT I COPY WRITING
ART DIRECTION I GRAPHIC & WEB DESIGN I PHOTOGRAPHY I RETOUCHING I ILLUSTRATION I PRESENTATION I PRINT MANAGEMENT