In 2005 the mortgage industry was largely unregulated. Brokers were not valued by their aggregators.
PLAN Australia was founded by a broker for brokers with a simple principle - treat your brokers as you would expect to be treated.
A survey provided us with broker industry concerns. A series of four very simple but powerful ads were prepared for trade magazines based on the survey findings.
PLAN Australia quickly became Australia's leading aggregator.
NEW PRODUCT LAUNCH
Not your average bells and whistles launch but it got attention.
PLAN was one of the first aggregators to offer a "white label" loan product to members. It offered the members a real competitive advantage but it did require education.
CREATING A BUZZ
The best brands own a colour.
Ray White owns yellow and black, and that set the theme for this marketing campaign.
The bees drew attention and the clichés worked to get the message across.
Paul Clarke Creative Pty Ltd. 153-155 Berringa Road, Park Orchards, VIC 3114 Australia. Phone: +61 3 9879 9873 email: email@example.com
CREATIVE DIRECTION I STRATEGY I ADVERTISING I BRAND DEVELOPMENT & MAINTENANCE I PACKAGING I CONCEPT I COPY WRITING
ART DIRECTION I GRAPHIC & WEB DESIGN I PHOTOGRAPHY I RETOUCHING I ILLUSTRATION I PRESENTATION I PRINT MANAGEMENT