A typeface, based on t,he STEER logotype, was created to help strengthen the brand look and feel across advertisng, stationery and menus.
STEER Light was designed for headlines, its light and condensed lines ensuring stand out against the text faces: Futura Light, a contrasting round type with Futura Bold used for sub headings.
Some characters, such as the higher than normal dollar sign, were created specifically for the menu.
Paul Clarke Creative Pty Ltd. 153-155 Berringa Road, Park Orchards, VIC 3114 Australia. Phone: +61 3 9879 9873 email: firstname.lastname@example.org
CREATIVE DIRECTION I STRATEGY I ADVERTISING I BRAND DEVELOPMENT & MAINTENANCE I PACKAGING I CONCEPT I COPY WRITING
ART DIRECTION I GRAPHIC & WEB DESIGN I PHOTOGRAPHY I RETOUCHING I ILLUSTRATION I PRESENTATION I PRINT MANAGEMENT